Register entry · No. 07310409
100 PERCENT DIRECT MARKETING LIMITED
Checks
2 warnings 6 clear · 6 can't tell yet
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Warning
Company status
Active - Proposal to Strike off: due to be closed and removed from the register.
Companies House register · What this means -
Warning
Confirmation statement on time
Overdue since 6 Feb 2026 (266 days).
Companies House register · What this means
The other 12 checks
-
Can't tell
Insolvency
The filing history can't be read just now.
Filing history -
Can't tell
Strike-off notices
The filing history can't be read just now.
Filing history (The Gazette notices) · What this means -
Can't tell
Disqualified directors
No current officers to check yet.
Companies House disqualified directors register · What this means -
Can't tell
Directors
Officers are still being fetched from Companies House.
Officers on the register · What this means -
Can't tell
Year-end changes
The filing history can't be read just now.
Filing history (form AA01) -
Can't tell
Office moves
The filing history can't be read just now.
Filing history (form AD01) -
Clear
Accounts on time
Next due 30 Apr 2027.
Companies House register -
Clear
Owners
1 owner on file.
People with significant control · See it -
Clear
Last filed accounts
Net assets £45,831.
Accounts to 31 Jul 2025 · See it -
Clear
Charges
None registered.
Companies House register -
Clear
Trading history
Incorporated 9 Jul 2010 (16 years ago).
Companies House register -
Clear
Name changes
Never renamed.
Names over time
From the public register, filing history, officers, owners and filed accounts, as of 30 Oct 2026. Not a credit score or advice: open the filings before relying on them. JSON
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Registered office
L5 SLOANE AVENUE MANSIONS, SLOANE AVENUE, LONDON, ENGLAND, SW3 3JR
As filed with Companies House. -
Nature of business
- 73110 Advertising agencies
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Accounts
- Next due
- 30 Apr 2027
- Last made up to
- 31 Jul 2025
- Type
- MICRO ENTITY
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Confirmation statement
- Next due
- 6 Feb 2026 · OVERDUE
- Last made up to
- 23 Jan 2025
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Charges
- Outstanding
- 0
- All time
- 0
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Names
- 100 PERCENT DIRECT MARKETING LIMITED current
Figures
| Year end | Turnover | Profit | Cash | Net assets | Staff |
|---|---|---|---|---|---|
| 31 Jul 2025 | not published | not published | — | £45,831 | 2 |
| 31 Jul 2024 | £37,771 | £-15,547 | — | £-18,114 | 0 |
| 31 Jul 2023 | not published | not published | £-19,427 | £-34,911 | 1 |
| 31 Jul 2022 | not published | not published | £-7,275 | £-26,534 | 2 |
| 31 Jul 2021 * | not published | not published | £1,646 | £222 | 2 |
* From the following year's accounts (prior-year figures).
People
Officers
Fetching them from Companies House. They appear here within a few minutes.
Named in the filed accounts meanwhile (not the register; no dates or whether still in office):
- Michael Howe · Director, named in the accounts to 31 Jul 2025
Owners and controllers All 1, with past →
| Name | Control | Notified | Ceased | Born | Nationality · lives in |
|---|---|---|---|---|---|
| Mr Michael Allen Howe | Ownership of shares 50 to 75 percent | 18 Jul 2016 | — | July 1949 | British · England |
From the public register. We show month and year of birth only, and no addresses. Privacy and your data
Ask about this company
Questions
Is 100 PERCENT DIRECT MARKETING LIMITED still trading?
The register shows 100 PERCENT DIRECT MARKETING LIMITED as active - proposal to strike off. That status is a warning sign: see the checks at the top of the page.
What does 100 PERCENT DIRECT MARKETING LIMITED do?
It files the industry code 73110 (Advertising agencies).
When was 100 PERCENT DIRECT MARKETING LIMITED set up?
It was incorporated on 9 July 2010.
When are 100 PERCENT DIRECT MARKETING LIMITED's accounts due?
Next accounts are due by 30 April 2027. The last accounts were made up to 31 July 2025.
When is 100 PERCENT DIRECT MARKETING LIMITED's next confirmation statement due?
It was due on 6 February 2026 and is overdue.
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The file
3 of 3 free downloads left today · Last 5 years' accounts as one zip (1 credit a PDF)
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Source: Companies House, data file of 2026-10-01 and its live updates. View on Companies House