Ltd Facts The UK company register, as filed

Register entry · No. 12401203

PASSION FOR STRATEGY LTD

Active Private Limited Company Incorporated 13 Jan 2020

Checks

1 warning 7 clear · 6 can't tell yet

  • Warning
    Accounts on time

    Overdue since 31 Oct 2026 (3 days).

    Companies House register · What this means
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    Insolvency

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    Disqualified directors

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    Directors

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    Officers on the register · What this means
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    Office moves

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    Filing history (form AD01)
  • Clear
    Company status

    Active.

    Companies House register
  • Clear
    Confirmation statement on time

    Next due 2 Feb 2027.

    Companies House register
  • Clear
    Owners

    1 owner on file.

    People with significant control · See it
  • Clear
    Last filed accounts

    Net assets £1.

    Accounts to 31 Jan 2025 · See it
  • Clear
    Charges

    None registered.

    Companies House register
  • Clear
    Trading history

    Incorporated 13 Jan 2020 (6 years ago).

    Companies House register
  • Clear
    Name changes

    Never renamed.

    Names over time

From the public register, filing history, officers, owners and filed accounts, as of 3 Nov 2026. Not a credit score or advice: open the filings before relying on them. JSON

  1. Registered office

    97 HARDY CRESCENT, WIMBORNE, DORSET, ENGLAND, BH21 2AR

    As filed with Companies House.

  2. Nature of business

    • 70229 Management consultancy activities other than financial management
    • 73110 Advertising agencies

  3. Accounts

    Next due
    31 Oct 2026 · OVERDUE
    Last made up to
    31 Jan 2025
    Type
    DORMANT

  4. Confirmation statement

    Next due
    2 Feb 2027
    Last made up to
    19 Jan 2026

  5. Charges

    Outstanding
    0
    All time
    0

  6. Names

    1. PASSION FOR STRATEGY LTD current

Figures

Year endTurnoverProfitCashNet assetsStaff
31 Jan 2025 not published not published £1 £1 —
31 Jan 2024 not published not published £1 £1 —
31 Jan 2023 not published not published £1 £1 —
31 Jan 2022 not published not published £1 £1 —
31 Jan 2021 (13 months) not published not published £1 £1 —

People

Officers

Fetching them from Companies House. They appear here within a few minutes.

Named in the filed accounts meanwhile (not the register; no dates or whether still in office):

  • Per Hedman · Director, named in the accounts to 31 Jan 2025

Owners and controllers All 1, with past →

NameControlNotifiedCeasedBornNationality · lives in
Mr Per Erik Rolf Hedman Ownership of shares 75 to 100 percent; Voting rights 75 to 100 percent; Right to appoint and remove directors 13 Jan 2020 — March 1967 Swedish · United Kingdom

From the public register. We show month and year of birth only, and no addresses. Privacy and your data

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Questions

Is PASSION FOR STRATEGY LTD still trading?

The register shows PASSION FOR STRATEGY LTD as active.

What does PASSION FOR STRATEGY LTD do?

It files these industry codes 70229 (Management consultancy activities other than financial management); 73110 (Advertising agencies).

When was PASSION FOR STRATEGY LTD set up?

It was incorporated on 13 January 2020.

When are PASSION FOR STRATEGY LTD's accounts due?

They were due on 31 October 2026 and are overdue. The last accounts were made up to 31 January 2025.

When is PASSION FOR STRATEGY LTD's next confirmation statement due?

By 2 February 2027.

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  3. 13107026 ARX AI LTD Active Private Limited Company Inc. 31 Dec 2020 70229 · Management consultancy activities other than financial management
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The file

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Source: Companies House, data file of 2026-11-01 and its live updates. View on Companies House